LASHQ

The Challenge

LASHQ started with a simple ambition: build a fragrance brand with a premium identity and a clear path to market.

At the beginning, there was no finalized name, no visual identity, no packaging system, no website and no established sales infrastructure. The challenge was not just to design individual assets, but to shape the business into a brand that could look credible, feel premium and compete from day one.

Budget also had to be used carefully, so every decision needed to serve a clear purpose.

• No finalized brand name or identity

• No packaging or visual system

• No direct-to-consumer website

• No marketplace-ready product presentation

• Limited launch budget requiring focused decisions

• Needed a premium look without overcomplicating the brand

The Solution

We worked closely with the founder from the early planning stage and helped shape LASHQ as a complete consumer brand.

The process began with naming and brand direction, followed by the creation of the logo and visual identity. From there, the identity was extended across perfume labels, packaging, inserts and other customer touchpoints so the entire product experience felt consistent.

We then built a premium e-commerce website to give LASHQ its own direct sales channel and prepared marketplace content and product presentation for platforms such as Amazon.

• Brand naming and strategic direction

• Logo and complete visual identity

• Perfume label and packaging design

• Thank-you cards and supporting brand materials

• Premium e-commerce website

• Product and marketplace listing content

• Product presentation and listing creatives

• Social media creative support

• Guidance around pricing, positioning and launch planning